Tips to Help Your Google Business Profile Rankings 

At iBoost, our specialists understand how important it is to have a strong Google presence. That's why we provide a great selection of services for our clients, including Google Map SEO and Google Business Profile optimization. With over 2 billion monthly searches, getting the coveted top spot on the search results page can be challenging. While the content of your website is important to rank higher on SERPs, Google My Business is also vital for local marketing. Are you looking for ways to get your company to the first page of Google? Here are some tips to help you improve your Google Business profile rankings. 

Understand the Most Important Factors for Ranking 

Understanding the most critical factors for ranking is the first step to making your business profile rank well on Google. Here are the top three most important:

• Distance - Search results are ranked based on how close they are to a user's search term or the point at which their geolocation was determined. 
• Relevance - Your Google My Business Profile must provide relevant information about your company to be more visible in local search results.
• Prominence - Prominence in local search results can depend on various factors, including the offline popularity of an establishment. Google also considers information from around the web, such as links and articles. A high Google review count and a positive rating can improve your local ranking. The placement in a search engine's results page is also critical, so make sure the pages on your website are optimized. 

Make Sure Your Business Profile Has the Right Information

One of the most important things you can do to help your Google Business Profile rankings is to ensure it has all the correct information. If you don't have a phone number on your business profile, users won't be able to interact with you. Make sure your company name is spelled correctly, as well as any other details like address, hours of operation, and description of services.

Verify Business Locations 

Verification is the most important thing you can do for your business profile. It tells Google whether a listing on its Places page is legitimate. If you have multiple locations but a single listing, Google will assume that all of your locations are unverified unless otherwise stated. This makes it seem like they're fake and hurts your local rankings in searches.

Claim Your Business Listing

Claiming your business listing is a simple way to ensure you get the best visibility on Google. This process will also help Google understand your business, allowing you to add additional information that could be helpful for customers searching for your company.

Get as Many 5-Star Reviews as Possible

Google reviews are essential for both local and national businesses. The more reviews you have, the higher your rating will be. Google allows users to add ratings to their business listing and gives those ratings a lot of weight when it comes to ranking your business. That's why getting as many positive reviews as possible is important; if you have negative ones, try to work with the customer so they can change or remove their rating.

Upload High-Quality Pictures 

Uploading quality photos is important for SEO, as well as for user experience. When choosing a picture, consider the theme you want your Google Business profile to convey and ensure that it's consistent throughout all your uploaded photos.

Add Products to Your Profile 

Many people don't realize that a Google Business profile is a great place to add products. If you have an online store, you can add your products to your profile and link them to their corresponding pages. This is one of the best ways to increase your site's visibility and make it easier for customers to find what they're looking for.

Do You Need Professional Google Business Profile Optimization? 

One of the best ways to improve your Google rank is by optimizing your business profile for search. The specialists at iBoost are excited to offer our customers Google Map SEO and Google Business Profile management. Contact our team to learn more about this essential service and how it can help you reach your marketing goals.